23andMe splits service…four days to get in at the old price

A post on 23andMe’s blog says:

Starting on Thursday November 19th , we will begin offering our service as two distinct products to better meet the needs of our customers:  The 23andMe Ancestry Edition and The 23andMe Health Edition.  If you are interested in both the ancestry and the health aspects of your genetics, you’ll have the option of purchasing the combined 23andMe Complete Edition.

If you act quickly you can get our Personal Genome Service, which will automatically be converted to the Complete Edition, for the lower price of $399.

Here are the new prices:

• Ancestry Edition – $399
• Health Edition – $429
• Complete Edition – $499

So you have four days to grab the Complete Edition at the lower price.

Read some interesting analysis of this decision at Genetic Future,  Genomics Law Report, and The Gene Sherpa.